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August 07, 2007

Kids Will Eat Anything If It Is In McDonald's Wrapper

According to this story in the New York Daily News, young children think

"anything in a McDonald's wrapper - even a vegetable - tastes better than the same food in a plain wrapper."

...and...

"It's not just burgers and fries. Carrots, milk and apple juice tasted better to the kids when they were wrapped in the the Golden Arches.

The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test. Robinson said it was remarkable how children so young were already so influenced by advertising.

The study involved 63 low-income children ages 3 to 5 from Head Start centers in San Mateo County, California."

I raised my kids on McDonald's. Yikes!!!

1 comment:

Fancy said...

Kids will be kids but parents can influence the taste buds. They should have the last laugh in the wrapping stakes.

Yummy post! :)